WHY WE PREFER 14KT AND 9KT GOLD
At Amiee Studio, we design jewellery for real life—pieces you can wear every day, everywhere. That’s why we primarily work with 14kt and 9kt gold.
Gold karat (kt) tells you how much pure gold is in a piece.
24kt gold = 100% pure gold (very soft)
14kt gold = 58.5% pure gold
9kt gold = 37.5% pure gold
The rest is a blend of metals that make the jewellery stronger and more durable.
Perfect Purity Balance
14kt and 9kt gold offer the ideal combination of precious metal content and strength. These purities ensure your jewelry maintains its beauty while being durable enough for everyday wear.
Superior Durability
The alloy composition in 14kt and 9kt gold makes them more resistant to scratches, dents, and wear compared to higher karat gold. Your jewelry will look stunning for years to come.
Exceptional Value
By focusing on 14kt and 9kt gold, we provide you with luxury jewelry at accessible prices without compromising on quality, craftsmanship, or the timeless appeal of gold.
14kt vs 9kt Gold Comparison
| Feature | 14kt Gold | 9kt Gold |
|---|---|---|
| Gold Purity | 58.3% pure gold | 37.5% pure gold |
| Durability | Excellent for daily wear | Highly durable, scratch-resistant |
| Color Richness | Rich, warm gold tone | Lighter gold appearance |
| Price Point | Very affordable | Very very affordable |
| Best For | Special occasions, heirlooms | Everyday jewelry |
WHY NOT 24KT AND 22KT
Understanding the practical reasons behind our gold choices
Too Soft for Daily Wear
24kt gold is 99.9% pure, making it extremely soft and malleable. It bends, scratches, and loses shape easily, making it impractical for jewelry worn daily.
SCRATCHES FASTER
The higher the purity, the softer the gold. 24kt gold scratches easily and isn’t suited for everyday jewellery that’s meant to move with you.
Higher Cost, Less Value
While 24kt gold is purer, its impracticality for jewelry means you pay more for a piece that won't last. Alloyed gold offers better durability and value.
Gold Purity Comparison
Too soft for jewelry, bends easily
Soft for jewelry, bends easily
Perfect balance of strength and beauty
Most durable, affordable everyday wear
